However, with the wealthiest shoppers also the most connected, brands are realizing that they have no choice but to ensure that they connect strongly with clients in this space.
The on-demand arms race of the cognitive era will not be won by the brand that satisfies their consumer with one tap, but the experience-connected brand for which consumers are willing to tap twice.
Hive, the company's connected home brand, has unveiled its 'next generation' smart thermostat, upgraded features for the Hive app, and — perhaps most noteworthy — a pipeline of soon-to-be-launched smart home products covering lighting, plugs, motion detection, and door and window sensors.
Granted, the technology isn't for desktop advertising, but it's a whole different story for newer platforms like mobile, wearables, VR and other connected devices brands will soon focus on.
The visual content will help consumers feel more connected to the brand, fostering a deep relationship that can transition into long-term loyalty.
Influence is more important than ever in today's connected world as brands, companies, and individuals vie to become the next big phenomenon.
In the next eight years, shoppers will focus more on options like live traffic reports and the personalization of connected services rather than brand names and reliability, according to the report, titled Transforming Retail.
It's a bit heavyhanded, but it fits overall with Lynk & Co's strategy of positioning itself as the brand of connected young professionals.
But the strategy seems initially aimed at existing users, so it could also be the case that this is an attempt to ramp up engagement and make Facebook users feel more connected and invested to the brand, and less likely to wander.
And, in terms of name brands in connected TVs, Google TV's share of video plays increased by 91percentthis quarterer.
"In just 18 months, we have introduced an entire ecosystem of products, a powerful app that interacts with hundreds of connected devices from leading brands, and today, a comprehensive campaign to educate the world on what it means to live in the connected home".
