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Now we want to connect awareness to action and to get people to contact policy makers".
What it does, he says, "is connect awareness to protest globally… And, of course, the very phrase 'a prisoner of conscience' is a very potent idea.
He said later in an interview that the plan for that day was to "connect awareness to action" by getting people across the world to urge their government leaders to support various efforts, including a United Nations initiative, in central Africa to capture Mr. Kony and dismantle the Lord's Resistance Army.
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As more companies connect environmental awareness with their bottom lines, and feel the heat of consumer opinion, those that embrace more sustainable packaging and play an active role in driving recycling will help achieve a lasting impact on the environment.
But in the cases where the ultimate goal is policy change, solving the problem can be closely connected to awareness.
Legacy brands are tapping into tech brands to increase awareness and connect with consumers.
Regularly journaling your thoughts and feelings is a good way to "check in with yourself," raise your self-awareness and connect with your intuition, but it can also be a time-consuming activity that most of us don't have time for, given our busy lives.
The sense of touch is closely connected to bodily awareness.
So I think that Miss Representation can make a very big difference in raising awareness, connecting the dots, and motivating people to take some action.
The key is to connect the dots between the awareness created by the films, the work being done on the ground by committed people like Dan Cohen, and the scientific research by experts around the globe like Dr. Bazan's team.
I'd also hope to use the charity to create a cross-country system of debt-solution awareness--helping connect confused debtors to financial advisors, budget planners, or other community assistance available in their local area.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com