A conjoint design was applied to examine the effects of three conjoint factors (based on the results of two focus groups): one intrinsic attribute (sweetener, with levels of sugar and Stevia) and two extrinsic attributes (brand and package size) on preference and purchase probability for chocolate and sugar substitute chocolate.
We thus used price and source as attributes for the conjoint analysis based on the pre-survey and that by Japan's National Tax Agency (2008).
A conjoint analysis based on separate surveys of multilevel decision makers is used to derive a description of a competitive environment among multiple alternatives.
Using a traditional metric conjoint approach based on an additive model, four product characteristics (production method, price, size and information about farmer and rearing conditions) were varied in a fractional factorial conjoint design, creating nine profiles of whole chickens.
Participants completed an adaptive choice based conjoint (ACBC) task during one school class-lesson.
Conjoint analysis was based on ratings of 16 treatment-outcome profiles, each consisting of 4 attributes (tiredness, shortness of breath, depression, and survival) varied across 4 severity levels.
Since conjoint analysis is based on the measurement and testing of consumer preferences, reassessment of the phenomenon may have impact on marketing research methodology.
In the study we manipulated with the visual elements of apple juice carton and conducted an "emotion based conjoint analysis" with 107 persons.
The aim of the study was to utilize a rating based conjoint analysis to investigate how Brazilian consumers perceive pomegranate juice by identifying the role of packaging attributes relevant to the consumer's intention to purchase.
Coxon et al. [ 20] describe results from a choice based conjoint analysis study where the perceived attitude of the GP was an important determinant in deciding whether or not to consult the GP.
In addition, choice-based conjoint analysis constructs utilities based on trade-offs between specific treatment characteristics.
