This suggests that pairing nonword brand names with sound symbolically and semantically congruent products (where semantic refers to any meaning-based connection between the nonword and the definition) can enhance memory for these products.
However, the congruent combination of product shape and brand name (round "Ramune" cookie) was preferred to incongruent combinations.
Apparel marketers should determine which clothing products are congruent with their targeted men's identities and use this information to develop promotional strategies that entice young college men to purchase their products.
Chandon et al. (2000) found that price promotions were more effective when the benefits of the promotions were congruent with the type of products (i.e., hedonic vs. utilitarian products).
If brand names include phonemes congruent with the size of the product according to the rules of sound symbolism, consumers may better remember the product and its name.
The results show that inference generation or failure affects not only the belief per se, but also the confidence in the belief and that strength of learned beliefs about the product tends to be congruent.
Congruent with Mirowsky [ 57], internal product terms were added (child of partner < 12 * divorced, new partner; child of partner ≥ 12 * divorced, new partner).
The premise of the theory is that products people are motivated to purchase are products with images that are congruent with or symbolic of how they see themselves (i.e., actual self-image) or with how they would like to be (i.e., ideal self-image).
The product designed was required to be congruent with five ideas: 1) the design must imply local culture and unique community heritage; 2) the production must be able to process by elderly citizens; 3) the product can be produced with low cost of production and use mainly local raw materials, 4) the product must be attractive to customers, and 5) The product must come with a beautiful package.
Furthermore, we examine how consumers make product quality interferences when packaging design cues are congruent and incongruent with explicit quality cues.
The number h m of subgroups of G of order m may be expressed as a product of factors, each of which (1) is congruent to 1 modulo some prime factor of m, (2) is a power of a prime and divides one of the chief factors of G. .
