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Companies also make the mistake of confusing strategy with an action, such as a merger or outsourcing.
"If they decide to sell its business, then it would be a confusing strategy".
I certainly wouldn't want to send one from a staycation in the UK – since the Royal Mail has adopted the confusing strategy of pricing different sizes and weights of post, I've developed an aversion to pillar boxes.
"Petopia has a confusing strategy, tying in with Petco, NBC and catalog business In the Company of Dogs.
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The vote against the pay report indicates that investors are running out of patience with the management team after years of indecision and confusing strategies.
"They did due diligence that involved 300 people," he said of H.P. He also argued that H.P. had destroyed Autonomy's value after closing the deal in October, making it the victim of internecine warfare and confused strategy.
It was the latest move in a seemingly confused strategy by the prime minister to resolve the crisis over Gezi Park in Taksim Square, with measures that included blaming a roster of supposed scapegoats, including the international news media, foreign financial interests and terrorists.
Often corporate executives will confuse strategy with aspiration.
Most retired guys, like Joe, confuse strategy with tactics in thinking they should invest for income.
Some highlights include: how they failed to appreciate "a lack of product-market fit as we moved into new markets," insufficient focus, a confused strategy, premature scaling and "moving too slowly after we raised our Series A".
But we confused strategy with tactics.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com