But the hirings and the whispered grand plans -- not officially announced yet -- have so far only served to confuse retail analysts and industry experts, including former executives of the chain, who ask why Saks's new management team has not given a clearer indication of where it is headed.
However there are now dozens of these jargony monikers and Wall Street has only managed to confuse retail investors.
LVMH has confused the retailing of luxury with retailing others' brands a low margin business that it should not be in".
In the ever-confusing retail calendar (the one where Christmas sales start in late October), spring begins on Feb. 1, leaving stores with just a few weeks to sell all their cold-weather gear.
A Supreme Court decision in 2005 made it easier for many consumers to buy directly from wineries, but that decision only made the rules governing retail operations more confusing.
The Tamara Mellon brand intends to steal a march on her luxury competitors by challenging an illogical retail timetable which, she believes, is confusing and offputting to shoppers.
"The more you know, the more involved and confusing it gets," said Michael J. Rusinko, a partner in Andersen Consulting's retail division.
Don't confuse these efforts with retail games based on movies (Iron Man 2 for the Nintendo).
Don't let that soothing drug of retail therapy confuse you into thinking that everything is grand now.
Writing in the magazine, the retail industry defended sell-by and use-by dates, which were criticised as confusing by environment secretary Hilary Benn in June.
