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"And that has been confusing for consumers," she said.
All this can be confusing for consumers, Mr. Ulzheimer says, who may wonder.
"What is happening is everyone is trying to get in there and that is confusing for consumers," he said.
Junk food companies have lobbied heavily against the website and rating system, claiming it would be confusing for consumers.
He said that it was confusing for consumers, who did not object to commercial credits or messages on newspaper websites or internet sites such as YouTube.
His ban also extends to phrases like "pesticide free" and "antibiotic free," which he maintains are confusing for consumers because they suggest that milk without those labels contains pesticides or antibiotics.
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It didn't help that Microsoft's marketing for the Surface RT was confusing for many consumers.
Figuring out how to make the switch can be confusing for many consumers.
If you trademark your logo, that logo can still be used by others as long as the use of it does not make business difficult for you or confusing for potential consumers.
It had noted that "having a dual classification system and two sets of symbols often made things confusing for the consumer", adding that it was vital to switch to a single system.
In the kitchen, technologies were being piggybacked, if expensively, to avoid confusing choices for consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com