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In the end, Twitter is still a bit of a confusing company.
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Insurance executives said the government had sent some enrollment files to the wrong insurer, confusing companies that have similar names but are in different states.
Just as confusing, the company has not seemed to respond substantively to the Wii's success with mainstream consumers.
Cluttering the home page of a site with discounts to a dozen other retailers could also be risky, executives said, as customers could begin confusing the company with an online mall.
A lot of people confuse your company with Tishman Speyer.
Lest anyone be confused, the company has created labels to differentiate the new merchandise from what it sells at Disney Stores and theme parks.
(Not to be confused with "company scrip", the Internet equivalent of which is Flooz, or Facebook Credits).
Naming yourself something similar to your competition will only confuse your company with another.
"We are going to fix the broken windows and confusing parts," the company said in its earnings announcement, "that we know inhibit usage and drive people away".
Hull fans' group City Til We Die hopes that could lead to an intervention and accused Allam of confusing the holding company and the football team name.
The firm, not to be confused with companies with very similar names, has made no comment.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com