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They are also concerned about the confusing advertising claims and fiber listings on food packages, most of which bear little or no resemblance to actual fiber content.
In the last two months, Coke has turned to a single collection of agencies, the Interpublic Group of Companies, to bring coherence to what had been a diffuse, and often confusing, advertising strategy.
Early models were beset with mechanical problems, and a confusing advertising campaign that featured a cartoon duck failed to attract the sophisticated young buyers that G.M., its parent, had in mind.
As I labored to sort through all the clinical data and all the confusing advertising, I found myself wishing that we had reviewers who would talk bluntly about new drugs, who could discuss efficacy, safety and value from the consumer's point of view, who could deconstruct the advertising, who would include cost as a criterion.
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Social marketing has long been confused with advertising and social media.
Leave it to the conscience of consumers, while that conscience is muted and confused by advertising and corporate lies.
One is writing a book about maleness and femaleness, which Fern says is good because nonfiction lends itself to free media coverage, and should not be confused with advertising, which costs money.
People are fed up of confusing packages and loud advertising, they're frustrated with deals which shoot up mid-contract, and they hate seeing the best deals saved for new customers," she said.
The advertising was confusing, cramming too many scattered claims into the ads.
"From a subscriber's perspective, I think people would be very confused by the advertising that popped up over words in the stories," said Randy Kilgore, vice president for advertising at the Wall Street Journal Online.
The pushback resulted in Facebook's pledge to reconsider the policy that threatened to confuse news with advertising for the platform's billions of users.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com