But the 2003 campaign shook off any lingering hesitation about confronting consumers with terror.
In a series of online-only videos, a "documentarian" declares a "state of detergency" and confronts consumers at gyms and laundromats with an ultraviolet light, Andrew Adam Newman explains.
With goods from all corners of the globe, often bearing unfamiliar brand names, confronting consumers, manufacturers turn to test marks and certifications to help consumers evaluate the safety and quality of what they buy.
In a series of online-only videos shot in a mock documentary style, "Inside Dirt: The Dirty Truth About Your Clean Laundry," a crusading filmmaker (played by the actor Jim Annan) declares what he calls "a state of detergency" and confronts consumers at places like gyms and laundromats.
The pizza giant confronted consumers' complaints about its staple product by rolling out a new recipe, and it got a sales lift as a result.
The problem is that young women of color seeking hair extensions regularly confront poor consumer experiences, an issue that a white man who doesn't know about the culture of these communities would not immediately relate to.
While much of what is being called for is voluntary, the state's plan could get a big lift as many consumers confront higher rates next month.
Often, the information misses the key questions confronting a consumer at the time of a big financial decision.
