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This is known as the social conformity effect and tends to be stronger in response to opinions expressed by in-group relative to out-group members.
While our results point towards a conformity effect we argue that information on group behavior primarily acts as a coordinating device which may be reflected in changes in beliefs.
In addition, when designers had to evaluate websites before making their productions, they reused into their own productions some characteristic from websites evaluated and visited before designing (that corresponds to the conformity effect).
Social influence also affects people's memories [17], as illustrated by the memory conformity effect, in which eyewitnesses influence each other's memories for an event [18].
Although conformity to a group norm is thus not tested, the data revealed that a conformity effect can already be seen with an interaction with one demonstrator.
Although both male and female rats show the same type of effect, the conformity effect in female rats (Galef and Whiskin 2008) seems to be stronger than in male rats (this study).
Similar(53)
In contrast, we found that conformity effects on hits were significantly stronger than on correct rejection.
However, there was no "group" × "item type" interaction (F4,36 = 1.796; p = 0.162; ε = 0.866), indicating similar conformity effects on the processing of old and new items.
This task was conducted both in a long and a short version to test conformity effects as a function of the difficulty of a memory task.
Differential effects between old and new items became only apparent when intermediate conformity effects (corresponding to non-uniform responses of the confederates) were taken into account, which could not be investigated in the study of Wright, Mathews and Skagerberg [19] with only one confederate.
Previous studies reported that conformity effects were larger for new than old items; in other words, that participants are more likely to have false memories, i.e. to consider new items for old, than to forget old items, i.e. to believe that actually old items are new [19].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com