When you are thought of as a confidential, trusted adviser, you not only sell more, but you also give people a higher level of service and expertise.
When two friends pass along information about other people within the context of a confidential, trusting relationship, it gives them a chance to vent and, perhaps, even to avoid and work out problems.
Ultimately, Mr. Kelly said, "we will prove that we're a magazine that confidential sources can trust".
Now to trust confidential information to e-mail is to be a rube.
They are creating what some believe to be a more democratic press, but throwing into question what it means to be a journalist and adding a new dimension to debates over fairness, libel, protection of confidential sources and trust in the media.
He hopes Instapeer, which is HIPAA-compliant, will offer a higher level of "privacy, anonymity, confidential relationships, and trust".
At the heart of all the projects was the establishment of a confidential relationship of trust between volunteer and mother, but there was a broad spectrum of how this worked in practice, both between projects and between individual volunteers in the same project.
Keep everything confidential; don't trust even your best friend.
Diplomats spoke in frank detail, and often showed confidential cables to trusted visitors.
Into the den of this crew of potential cutthroats, Pinkerton dispatched his most trusted confidential agents, including Mrs. Kate Warne, a young widow who was the first female professional detective in America; she was hired by the wily Pinkerton, and it turned out to be one of the best management decisions he would ever make.
