Coach Jurgen Klinsmann has the team playing a confident, flowing, positive brand of soccer that appears headed for the final next weekend, probably against rival Mexico.
Gibb is confident his brand, quadruple-distilled from rye in a century-old Polish distillery, marries perfectly with Fleming's description of Bond's personal preference for grain-based vodka.
And with plans for a renewed push to get Cobra into more UK pubs and bars, he is confident the brand has a bright future.
Chris Swonger, a top Allied spokesman, demurs: "With Maker's Mark, Stolichnaya, Courvoisier and others, we are confident our brands are on the top of consumers' minds".
And while the concept of group tech was primarily applied to health equipment, features within self-driving cars, and talks on the future of Smart Cities, I'm confident that brands innovating in the arena of togetherness will most-definitely find their way into the hearts and homes of Gen Z.
"We're confident that the brand is recovering nicely," Mr. Carter said.
"Most of our consumers are confident in the brand," Mr. Carter, the general manager of the Toyota division, said on a conference call.
François-Henry Bennahmias, president and chief executive of Audemars Piguet, reached for an automotive metaphor to explain why he remained confident about the brand's prospects for 2013 in China.
The problem, of course, is that they have to be pretty confident in their brand to do so.
