But it has also just got into some trouble for its sponsorship of the Royal College of GPs annual conference, after putting leaflets in their goodie bags and its logo on their website.
The women decided to mount a protest over this disparity, but they wanted to do something a little more creative than holding a press conference or handing out leaflets.
In view of insufficient response to these recruitment strategies, changes in the study procedures were deemed necessary: recruitment awareness was raised both by emails sent to medical online discussion forums/mailing groups and via the distribution of leaflets in national conferences.
They were all over the conference, shaking hands and giving out leaflets.
"At the Tory conference in 1990, we handed out leaflets to say it was wrong to join the exchange rate mechanism," a precursor to the euro.
For example, I had to arrange for a display stand to be purpose built and set up with all our posters and leaflets at our annual conference.
They have put together media campaigns, written leaflets and reports, organised conferences, produced newsletters and given confidence-building advice on handling the press.
Some of those Catholics and ex-Catholics will be just outside the doors of the Fairmont Hotel, the site of the bishops' gathering, conveying their anger and exasperation with news conferences, candlelight protests, lapel ribbons and leaflets.
At the Labour party conference, a minister responded to a leaflet handed to her about the Convention of the Left with, "There's no such thing as left ideas".
Only 9% suggested that the best way of promoting the portal would be to use leaflets, e-mail announcements and conference presentations.
