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It is now well established that mutations in p53 not only disrupt the functions of the wild type protein but also confer brand new tumour promoting activities, likely influencing the transcription of specific downstream target genes (Girardini et al, 2011; Muller et al, 2011; Oren & Rotter, 2010).
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Family name confers brand recognition, useful contacts and financial contributions all of which are vital in democracies, and become more so as retail politics become more important.
And although many people deplore the fact that U.S. parties have become more ideologically homogenous, they now confer more informative "brands" on their candidates.
Of the many benefits a brand may confer, only a few are likely to have defined the brand from the start and be the core reason for its success.
In turn, forming an alliance with a prestigious brand can confer not just wealth but glamour on the stars.
A direct result is that mega-brands neither confer a monopoly nor foster price discrimination.
The sales group understands and uses marketing terminology such as "value proposition" and "brand image". Marketers confer with salespeople on important accounts.
Still, certificates from elite institutions confer a bit of name-brand stardust on students.
Lacking the legitimacy democracy might confer, they rightly dread being branded as appeasers who have sold out the Palestinians at the behest of a resented superpower.The job of the Arab moderates was made all the harder by Israel's recent wars in Gaza and Lebanon.
In a world where brand names alone don't confer power, the only way to prosper is to make products that genuinely improve (even if only marginally) on what came before.
"Hip-hop culture was born in poor neighborhoods where people dream of owning things that instantly confer status -- the right clothes, hot logos, brand names," he observes.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com