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Besides a good salesperson knows how to condense the key points with better impact than dumping a volume of information.
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But Greenberg might have better served his readers if he had treated them the way he doubtless serves his top-drawer clients — by cutting out the chaff and condensing the key points into an executive summary.
First, all answers were condensed to a sentence summarising the key points; second, all condensed sentences were further condensed to create a short summary of responses.
Here are the key points.
The key points are.
"The Organic Fable" missed the key points.
Highlight all of the key points.
That's the key point.
That is the key point".
That's the key point, of course.
Alexander says that's the key point.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com