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One concurrent interview was excluded because it mainly contained discussions on the difficulty of dealing with the computer.
The first 20 participants were exposed to a concurrent interview, i.e. audiotaped while completing the questionnaires and encouraged to "think aloud" [ 18].
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Additionally, the concurrent interviews reduced the number of times persons had to be questioned.
A unique aspect of our study was the concurrent interviewing of young people and their parents, thereby avoiding the potential for parents and children to directly influence each other's responses.
Right now, 70 concurrent audience members pushes the limits.
Accordingly, the participants had a slightly more reflective approach towards the research topic during the retrospective interviews than during the concurrent "think aloud" interviews.
The benefit of a concurrent "think aloud" interview is that it provides insight into the respondents' thinking process [ 18].
Concurrent with the interview field work, team members (AC, KA, JD) have given conference presentations and other public talks presenting 'emerging' themes and preliminary data.
For paper-based pilot surveys, cognitive interviewing consisted of retrospective (post-survey) probes; for in-person interviews, concurrent (during survey) probes allowed participants to provide survey feedback in real-time.
Not surprisingly, the concurrent "think aloud" interviews contained more discussions about technical computer-related matters than the retrospective interviews.
After eight interviews with concurrent analyses, a revision of the interview guide was made and an additional four informants were recruited to the study, thus constituting an emergent design.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com