Apart from the 90-odd minutes looking at the game, most fans are likely to spend a good while in the concourses, bars and entertainment areas inside the grounds, and this is where MDM comes in.
The Swiss firm Herzog & de Meuron transformed two old banks into Five Courts, a modern marketplace that includes an agressively upscale shopping concourse, restaurants and bars, apartments and a museum.
Check out the Massage Bar in Concourse A. Visit the chapel available at Airside Terminal, Mezzanine Level.
The concourse is loaded with bars, from which you can take a drink back to your seat, or, as a number of people were doing, simply post up with a cocktail as if they were in the meatpacking district.
The new North Bank Stand contained a museum and a concourse with video arcades, bars, confectionery counters, souvenir shops and fast-food stands.
On the concourse, Europe's longest champagne bar welcomes Parisians off the Eurostar.
In the bar's main concourse, young women swaddled in Iris Apfel beads shuffled around with boys in punk jackets to the Ronettes and early Pulp.
From Thursday, their retrospective occupies both of Tate Modern's suites of temporary exhibition galleries, as well as the concourse in between, the coffee bar and seating areas.
Finally BA issues snack vouchers for my flight, and here's one thing that goes right: in an Irish bar on D concourse, the coupon covers a large glass of white wine.
You'll find a Mexican food concession stand, also serving frozen margaritas, on the third-base side of the concourse, and a craft beer bar featuring locally produced products and other microbrews down the first-base line.
