In an interview with the BuzzFeed website, he talks about the paper's middle-class roots and its "Fleet Street heritage" being the source of its "entertaining, engaging way with clear, concise, straightforward copy and lots of good pictures".
My response would be that these errors are obstacles to the writer's primary task: producing clean, concise, unambiguous copy so that the facts of a story shine through.
The photography is beautiful, the design clean, the copy concise, the product appealing: a deserving winner.
The animations are very clear and concise and you can copy them precisely to create everything from an origami duck to a neat ring, though this is very detailed and you need to be somewhere you can sit still for a while (and have better finger skills than mine).
Yes, less can be more, but the way marketers should look at this is well-written long copy is usually a far more concise version of text that would otherwise be a lot longer.
A more concise version of the set — limited to 400 copies — was already locked in at $59.98, but the topline was anyone's guess.
Be concise, truthful and accurate, but don't provide copies of sales agreements, settlement agreements, bank statements, etc., unless you are later asked to by the IRS.
Between July and September 2003 all 300.000 Italian doctors have received a free copy of CE's second Italian edition, based on CE issue 7, in the Concise format.
Pick up a copy of the free field guide that Mr. Dion has prepared for the occasion, and read its concise descriptions of the sparrows, pigeons and rats.
