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Different names, concepts and dollar figures continue to be discussed.
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Here's a basket of macro concepts: The dollar stabilizes as oil comes in; our balance of trade improves; get ready for a Democratic President who taxes the rich and unleashes infrastructure spending; the Fed won't have to raise interest rates as inflation from food and energy recede; there is no employment inflation on the horizon.
We can let our teenagers apply in high school, and they may only attend the college that accepts them once they have lived in the real world, paid their own bills, have mastered the concept of a dollar, and the importance of time.
Now I know the concepts "multinational, billion dollar software company" and "kindess" don't quite jibe, but this was a simple case of "right place, right time".
Handheld computers should not be sold with high concepts and vague or self-absorbed advertising; people need a real reason to drop hundreds of dollars.
Concepts and Execution.
After all, it's an entirely new concept, and its valuation (in dollar terms) has been tremendously volatile.
The thrifty entrepreneur took the dollar store concept and introduced it to middle-class and upscale neighborhoods.
And even though its new snack items will be available only in Starbucks' 3,400 major-metropolitan stores, that's still a greater presence than can be mustered by either of the chains often cited as "stealth" competitors for burger concepts' dollars: Tim Hortons (less 1,000 U.S. stores) and Chick-fil-A (less than 2,000 stores).
And dollars.
How much, how soon: Because it's a concept, pick a dollar amount "The Price Is Right" style.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com