Opeth, Coheed & Cambria, then later Mastodon and the Mars Volta emerged, recording – yes – concept albums packed full of – yes, again – difficult time signatures and extraordinary instrumental virtuosity.
When I was older, I reflected on the PMP and how, because it was such a smoothly put-together concept (and, yes, a bit of a gimmick), it must have been a chain.
"I have thought of that concept, yes," Mr. Black said.
Subsequently, Mr. Cohen says, David Goldman, vice president for brand marketing at Porter Novelli, "came to me and said, 'What about the idea of doing a living white paper?' " Mr. Cohen soon said yes because the concept of "a living case study makes a lot of sense," he adds.
It's thrilling precisely because the boundaries can suddenly give way to unexpected delights, power, opportunity, and yes, the fleeting concept of a future we can invest in.
Even a simple concept like "yes" might be expressed in dozens of different ways — including "yes," "ya," "yup," "yeah," "yeayuh," "yeppers," "yessirree," "aye, aye," "mmmhmm," "uh-huh," "sure," "totally," "certainly," "indeed," "affirmative," "fine," "definitely," "you bet," "you betcha," "no problemo," and "okeydoke" — and what's the rule in that?
An answer of "yes" or "no" was recorded, as were any qualitative responses in regards to the concept of wheezing.
"We're coming off a period of yes, yes, yes.
"It's an interesting concept, and yes, I would like to see it," he said.
