Yet as the concept of win-win negotiation diffused to became a catchphrase, confusion grew about what exactly it entailed, as Susskind notes in Good for You, Great for Me.
Ryan's philosophy centers on the concept of winning early in the down.
After all, Turner's philosophy is built around the concept of winning one-on-one matchups.
Pat Riley, the basketball coach so enamored of the concept of winning back-to-back-to-back championships that he trademarked the phrase "Three-peat," never reached his goal.
Clijsters said she has no real concept of winning and losing — partly, perhaps, because she so rarely witnessed her mother lose.
"I find the concept of winning a bit difficult because it feels to me there must therefore be a loser and I'm not too sure about that," said Alice Maynard, chair of Scope between 2008 and 2014, who was also on the panel.
Also, it is worth remembering that the earlier Dortmund sides depended less on the concept of winning the ball in advanced positions, and instead excelled at attacking transitions, constructing lightning-quick counterattacks to sprint from the edge of their own area to the opposition box.
As an independent artist, the mere concept of winning a Grammy Award (or even being nominated) seems like a very distant goal.
The concept of "winning" must be broadened to include the achievement of a middle ground in which the parties have a shared sense of vestment in a final result that distributes benefits and losses among competing parties.
His strategy, which embraced the concept of "winning the people" rather than simply killing the enemy, has attracted a growing number of critics -- including Vice President Joe Biden, senior members of Congress and even veteran military officers -- who contend that it didn't work in Iraq and hasn't worked in Afghanistan.
