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But City CarShare's concept of offering e-bikes within a traditional car-sharing service is uncharted territory.
Added to the geographical challenge was the new concept of offering care and support to local people in quirky and creative ways.
Corsellis says she's now dedicated to the brand, "which may not be so good for me," he says, chuckling, though it certainly led to the concept of offering a rewards program.
House Republicans are expected to resist the concept of offering a path to citizenship for illegal immigrants, though there was talk on Monday of attempts to find a bipartisan approach in the House as well.
Take the Airbnb concept of offering up your home as a sort of pseudo-hotel, but swap "hotel" with "restaurant".
The mutual fund industry has come a long way from its original concept of offering investors a cross section of American industry.
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Each put their own spin on the age-old concept of promotion, offering consumers limited-time or exclusive bargains to get new customers through the door.
In Zlango's case, the app offers an admittedly silly take on the concept of text messaging, offering packs of icons that let you replace words with emoticons and pictograms.
Just over a year after The Fame came the eight-track EP The Fame Monster, a concise and fat-free concept album offering the seedy underbelly of celebrity as a contrast of The Fame's wide-eyed hope.
"Our presentation, including Part 1 in its entirety plus selections from Part 2, holds to his original concept of the work, offering a charming, delicate chamber treatment".
The biography adds: "His sparks of creative intelligence and insanity have propelled IC to redefine the concept of humanitarian work, offering new life to old hope".
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