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But the concept of luxury is evolving here on the mainland.
As Goff says, "once a concept of luxury is in someone's head, it becomes their goal".
"It's a new concept of luxury, more private, they want shopping to be a relaxing experience," the designer said.
Marketers began talking about the "democratization of luxury," though the phrase was something of an oxymoron: wasn't the whole concept of luxury goods élitist at its core?
"Our concept of luxury is this idea that the kitchen, which by its very nature is a trash bin, becomes the centerpiece?
At Lincoln Center this weekend, the New York Philharmonic is reveling so extravagantly in the concept of luxury casting that it cannot be ignored.
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Some designers just have no truck with the concept of understated luxury that has dominated the fall collections.
In the face of this dynamic, many brands are latching on to the concept of "sustainable luxury," which was the theme of the IHT conference this year.
IT was only a year or so ago that the concept of affordable luxury meant a Coach bag, Tiffany bauble or Starbucks latte.
The question is to what extent Americans are willing to embrace the concept of "small luxury" — and whether status-conscious buyers are ready to consider Buick.
The concept of "mass luxury" retailers such as Kors, Tiffany and Coach is proving to be a self-destructive strategy.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com