Sentence examples for concept of branding from inspiring English sources

The ad agency employees who form the collective narrative voice of Joshua Ferris's masterly debut, "Then We Came to the End," are on intimate terms with the concept of branding.

In her book Branding Texas: Performing Culture in the Lone Star State, Leigh Clemons puns on the cowboy's mark, or "brand," by drawing implicitly on the Marxist critical concept of "branding" to illustrate how the "Texan has now emerged as a brand, a commodity, which can be constructed, maintained, and sold to the public" (5).

We believe our ability to create future product opportunities and growth will only be limited by our imagination and our ability to attract talented people who understand the concept of branding.

They don't understand the concept of branding".

He first headed out to Russia in 1998, when "the concept of branding was unheard of", and has witnessed immense change.

Morita pioneered the concept of branding, making sure that the name Sony was prominent on all products and refusing to sell products to other businesses to be packaged under their labels.

The concept of brand personality refers to the human-like attributes associated with brands.

"Young designers today are much more aware of the concept of brand-building," Menkes says.

Even the concept of brand is a tough sell in China, where cheap knockoffs proliferate overnight.

As a result, the concept of brand experience has become of great interest to marketers.

However, limited attention has been paid to the concept of brand equity in B2B retailing contexts, particularly in franchise channels.