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Moreover, the company's worldwide bottler system -- Mr. Goizueta's brainchild, Mr. Ivester's handiwork and the envy of competitors like PepsiCo -- faltered as regional economies fell apart, and many bottlers fumed that Coke was greedily profiting at their expense by raising concentrate prices.
Both Coke and Pepsi tried that last year, hiking U.S. concentrate prices as much as 7%, only to watch volume growth stall as bottlers passed the higher costs on to consumers or cut back on marketing expenses.
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The resultant concentrated price-hike mania would leave everyone apart from the travel firms considerably worse off.
But the e-book phenomenon also has concentrated pricing power in the hands of far fewer retailers.
The "process has faced criticism because it concentrates price discovery in a small assessment time window, perhaps making it more prone to potential manipulation," Mr. Bruce said.
It concentrates on price level and price structure.
This is not so shocking: the pact was reformed to allow flexibility to countries undertaking structural reforms.But Mr Sarkozy will face more resistance if he seriously pushes for greater political oversight of economic policy, starting with the ECB's mandate to concentrate on price stability.
Dows move may inspire plastics packagers to divert their attention away from their previous volume focus and concentrate on price increases of their own, Panjabi said.
"The people that were out there shopping were really concentrating on price," said Jesse Toprak, director of industry analysis at Edmunds.
They should concentrate on keeping prices stable, be cautious and circumspect in public, and certainly not agonise aloud.
Nic Clarke, at Charles Stanley, said: "I guess people will concentrate on the price tag but it is an important psychological step.
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