For decades, motor-oil marketers have concentrated on drivers, pitching their products either to the so-called gearheads, the do-it-yourselfers who change their own oil, or to those less involved car owners known as the do-it-for-me types, who leave the task to someone else.
Back in 1958 Ecclestone failed to qualify for the only grand prix he entered and from then on he concentrated on driver management before running a team and then effectively running the sport.
Have your kart driver do a couple of sessions and use the data-logger to find the most important corners using the speed channel to identify those corners on his quickest laps Ask your driver to concentrate on one of those corners at a time and experiment with his methods for that corner, so you can find a formula to achieve the highest speed on that corner.
Although early studies concentrated on identifying drivers and barriers for HIE adoption [ 18, 25– 28], recent studies have shed light on HIE use patterns.
The company clearly doesn't want to go down this route, but all the commercial and policy drivers concentrate on the carbon efficiency of the product in use rather than its overall lifetime impact.
Defensive drivers concentrate on the road, keeping their hands at the 10 o'clock-2 o'clock position.
They can play with the driver, but again, as long as they know that they should let the driver concentrate on the driving as well.
The dispatchers were screening calls and warning drivers to concentrate on regular customers.
The blame appears to lie with the effects of the new ban on mid-race refuelling, which forces drivers to concentrate on preserving their tyres and watching their fuel consumption.
"Manufacturers seem to be aiming to produce hi-tech and hence ultimately fallible solutions to problems that wouldn't exist in the first place if people took proper responsibility for their moral obligations as drivers – to concentrate on what they are doing," says Graham Hole at the University of Sussex in Brighton, UK.
