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"conceiving the idea" is a grammatically correct phrase and can be used in written English.
It typically means to come up with or have the thought or concept of something. Here is an example: After many hours of brainstorming, the team finally succeeded in conceiving the idea for their new product.
Exact(28)
After conceiving the idea in 2007 of creating a chain of similar schools in the world's leading cities, the financial crisis robbed him of funding, a business partner and the intended first Manhattan site.
The staging of the scene might have been a bit over the top (think pink gloves), but the emotional reality was undeniable — Mr. Griggs began boxing eight years ago after conceiving the idea for a screenplay about a gay boxer.
Chapter 4 of Michael R. Bloomberg's autobiography, the part in which he describes conceiving the idea for Bloomberg News in the late 1980s, is titled "We Can Do That: Elementary Journalism, Not Rocket Science".
"We tend to want to dismiss these people as unstable types that snapped," Dr. Borum said, "but there's a whole process that occurs between conceiving the idea and executing it".
But from conceiving the idea of an oversized airmail stamp of the lunar landing (with the postmark for the first day of issue imprinted by the lunar explorers themselves) to insisting that the first steps on the Moon be carried live on television, Mr. Scheer left indelible impressions.
Unlike the first step of conceiving the idea, this second step requires significant effort and resources.
Similar(32)
L.Y. conceived the idea.
F.H. conceived the idea.
R.C.K. conceived the idea.
J.H. conceived the idea.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com