"They bury their Dead with their Heads directly downwards; because they hold an Opinion, that in eleven Thousand Moons they are all to rise again; in which Period, the Earth (which they conceive to be flat) will turn upside down, and by this Means they shall, at their Resurrection, be found ready standing on their Feet," wrote Jonathan Swift about the inhabitants of Lilliput, in Gulliver's Travels.
I relied on my mates and persuaded six Bristol City FC first-teamers, all capable cricketers, and several Gloucestershire CC seconds to turn out for one over-ambitiously conceived match.
The idea for the exhibition was conceived after Van Sant introduced unused footage from the 1991 film to Franco, inspiring him to turn it into something more.
Less than a month after conceiving the online purchasing system, Fiorina formed a consortium with 11 other companies to turn it into a business.
The ADP isn't conceived as a way to make using apps not suck, in other words; it's actually designed to turn Android into a means of spreading happiness.
Bake-Off has a diverse audience, and no commercial broadcaster would have conceived of turning those most British of pastimes – ballroom dancing and making cakes – into shows attracting record ratings.
Nearly 500 years later, De Beers' standard-bearing "A diamond is forever" campaign, conceived in 1947, turned the archduke's romantic gesture into a cultural imperative.
Then again, few moms could even conceive of turning your veggies into musical instruments.
The design is so forthright and severely plain that it is hard to believe it was conceived at the turn of the 20th century, a full two decades before modernism began seriously filtering into American art and design.
This proof was grounded in the method of comparative anatomy conceived at the turn of the century by George Cuvier in Paris and repeatedly tested in museum collections throughout Europe, including Florence (Rudwick 2005; Cioppi and Dominici 2010).
