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It is technically difficult to track consumers as they hop from phone to computer to tablet and back again.
Now comes the news that advertisers can follow people from work computer to tablet computer to cellphone even though those devices are not connected to one another.
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Easier means things like having a single subscription to a publication or pay-TV channel that applies across a variety of platforms from television sets and computers to tablets, e-readers and mobile phones.
The technology sector has held strong since 2008 because of a cycle of "replacement technology," with consumers switching from feature phones to smartphones, and from computers to tablets, said Michael Gartenberg, a research director at Gartner.
But the move away from desktop computers to tablets and smartphones is eating into revenue from sponsored searches.
The big box retailer is discounting everything, from computers to tablets to smartphones to TVs to teleportation devices.
Today, according to a Nielsen study, the average American spends an astonishing 8.5 hours a day staring at screens -- from smart phones to computers to tablets to TV.
Magazine publishers have already looked to tablet computers to prod consumer excitement.
Leave it to tablet computers to figure this out.
The goal is to use technology -- from text messaging to tablet computers -- to do preventative education at free health clinics.
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