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"We found men and women were saying different things," said Tesco's computer buyer, Andy Jones.
Computer Buyer catered for non-technical people buying pieces of technology.
Dennis Publishing is to end publication of its monthly Computer Buyer magazine after 18 years.
The reason was that, as any computer buyer knows, a more powerful machine takes longer to become obsolete.
Closure of Computer Buyer, which was edited by a freelance editor, will not result in any job losses.
Does Microsoft get a refund if one of its television commercials showing a computer buyer choosing a PC over a Macintosh is followed by a commercial for Applebee's?
Similar(49)
Computer buyers, like car buyers, tend to be more interested in speed than luggage space.
With an "Intel Inside" sticker affixed to their PCs, computer buyers in the 1990s could hardly avoid knowing whose microchip was making their machines work.
Apple said 28percentt of the consumer-oriented iMacs sold in the quarter went to first-time computer buyers, and 17percenttoto buyers converting from Windows-based machines.
When computer buyers hear the name Sharp, they probably think of flat-screen monitors for desktops or maybe a microwave oven for the office kitchen.
But Best Buy, the nation's largest electronics retailer, tells computer buyers that the preinstalled software, also known as bloatware, can clutter their machines and slow them down.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com