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"We are not dealing with a reluctant consumer but with a reluctant advertiser," Mr. Hayes said, referring to the falloff in computer advertising, among other sectors, that has hurt all the publications in the science field.
"That's a message in and of itself: 'Think Different,' " Mr. Andrew said, invoking the theme of the Apple computer advertising campaign.
As a member of DoubleClick, the computer advertising agency based in New York City, WebGenesis' Internet pages have featured ads from such companies as Attachmate, Excite, Apple Computer, Sportsline, Intel and DejaNews.
Much of the creativity in computer advertising is being directed to the web.
So why doesn't computer advertising come drenched in titillation and eroticism the way much automotive message-mongering does?
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It includes anyone who provides professional services to the city, such as work on computers, advertising or engineering.
(There are also computers advertised as "dual-processor," which means that they have two physically separate processor chips inside).
They spent money on new buildings, computer systems, advertising and limousines.
This sector of the economy includes computer services, advertising, and temporary agencies.
One of the biggest revisions came in a category called business services, which includes computer consultants, advertising agencies and temporary help services.
The complaints accused Intel, the world's largest maker of microchips for personal computers, of abusing its dominant position by tying down customers with loyalty programs, like one that subsidizes computer makers' advertising featuring the "Intel Inside" logo.
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CEO of Professional Science Editing for Scientists @ prosciediting.com