Exact(9)
People magazine is addressing a slump in single copy sales – issues sold one by one, in venues like newsstands and supermarkets, rather than by annual subscription — with what executives are calling their most comprehensive advertising campaign to date.
With over 25 million adviews and 2 million unique visitors daily, ReklamStore has become one of the most comprehensive advertising media in Turkey.
Faced with a comprehensive advertising ban in Lebanon, tobacco companies responded with illegal brand stretching practices [ 22].
8 Partial bans on tobacco advertisement are not effective, and WHO analyses suggest that comprehensive control programmes, including comprehensive advertising bans, are required to reduce cigarette consumption.
Community awareness of the research was raised through the announcement in the media that the Government wanted to consult with donors before responding to the LRC's recommendations and through a comprehensive advertising campaign that ran in January and February 2013.
Tobacco use—We evaluated four main types of interventions for tobacco use (taxation at different levels, clean indoor air law enforcement, nicotine replacement therapy, and a comprehensive advertising ban) and several combinations of these interventions.
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On a practical note, the publication, at 5,000 copies, was a "more cost-efficient communication tool for us than a comprehensive seasonal advertising campaign at this point," Mr. Vallot added.
Comprehensive tobacco advertising bans as recommended in Article 13 of the FCTC were proven to be effective at both preventing tobacco initiation as well as encouraging smokers to quit.
The Framework Convention on Tobacco Control would place a comprehensive ban on advertising and promoting tobacco products, except where the prohibition conflicts with national constitutions.
"Tobacco packages appear to be especially important as a means of communicating brand imagery in countries like Australia and the UK which have comprehensive bans on advertising and promotion.
It could also be a good half-way move to calm reservations from those who, as John Battelle notes, worry about the "creepiness factor" of Facebook moving into a more comprehensive social display advertising business.
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