The executives also predicted the trend could have legs because the networks have broadened their definition of family friendly since the days when Ricky loved Lucy to embrace nontraditional households, reflecting the changing composition of audiences.
The research covering every title released in the past two and a half years shows how the ethnic composition of audiences changes over the life of the theatrical season.
"The significant growth of SVOD services in entertainment markets across the world has created demand from rights owners to understand the size and composition of audiences relative to other programs and platforms," said Megan Clarken, President of Watch, Nielsen, in a statement.
Perhaps some will see that ironic commentator as Farage, who voiced his discontent with the event itself and the composition of its audience, and claimed to be uniquely addessing the real audience watching at home.
NBC ties its own policy to the composition of its audience, saying it will not accept commercials for R-rated films in any show whose audience is made up of more that 30percentt children.
The size of the audience determines the amount of money the broadcaster can charge an advertiser, and the composition of the audience determines the advertiser's choice as to when a certain message, directed at a certain segment of the public, should be run.
Clearly, if a place is public, the size and composition of the audience are irrelevant.
Bensaïd's penetrating analysis was never presented in a patronising way, whatever the composition of the audience.
What was startling about this one was the setting in which it was recounted and the composition of the audience.
Rather, they are responding to the ways that technological innovation has changed the very definition, and composition, of an audience.
