Sentence examples for components of brand from inspiring English sources
David Aaker, a business-school professor who helped spread the idea, identified three main components of brand equity: consumers' awareness of a brand, the qualities they associate with it (BMW summons up German engineering, Ryanair says "cheap") and loyalty.
The components of brand health Overall brand health is an average of six components on which respondents are questioned: Impression Is your general impression of the brand positive or negative?
The findings demonstrate the value of conceptualizing and measuring both attitudinal and behavioral components of brand loyalty.
The package is one of the most important factors persuading consumers at the POS [ 10] and has become a significant component of branding, positioning and communication [ 11].
This study explores the dimensions and components of corporate brand experience in an Internet setting.
The fact that iOS 7 is influencing other components of a brand's mechanisms was also a common thread in speaking with developers.
George Dufournier (Founder/Chief of Operations) - George's keen business sense, vision and passion allow him to spearhead the overall logistical and organizational components of the brand.
Consumer-financing options are usually available at the point of sale, and top physicians market experience and the quality of outcomes as the central components of their brands.
Marketing practitioners in particular might value the additional information offered by the md-IAT, for example allowing them to easily create complex and differentiated brand profiles, and thus distinguishing between different components of an overall brand attitude (i.e., tapping into the multifaceted nature of consumers' brand associations).
Pointlessness is a key component of my brand.
