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Unfortunately, there is a tendency for marketers to try to create a "one size fits all" approach for a portfolio of brands or, alternatively, to want to create complicated models to formulate marketing objectives.
These early systems required tremendous resources and IT help to pull off, often took years to build, were expensive to build and maintain and complicated to run, requiring experts to help formulate queries and generate answers.
"It's complicated to describe.
It's complicated to explain.
It's expensive and complicated to do.
These conditions are complicated to apply.
Present effect is complicated to assess.
It is complicated to solve Eqs.
Thus, it is complicated to analyze.
Theories may be too complicated to handle.
It was very complicated to serve sometimes".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com