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Like companies with complex names, rarer currency instruments are more "disfluent" because they're unfamiliar.
When the country became food obsessed, fancy chocolate bars with complex names and cacao levels were a way to separate the real players from the Godiva crowd.
Because in Sweden, they don't have these complex names; I'll have to choose a single name, so it is an option.
While these effects are surprising, we also found that companies with simpler names (like NOVA Corporation) outperformed those with complex names (Magyar Telekom Távközlési Részvénytársaság).
We discovered that companies with simpler names that were easier to pronounce received a greater post-release bump than did companies with complex names.
The terms X and Y could be complex names, for example, X could be X1 or X2.
Similar(39)
For entrepreneurs, all else being equal, a simpler name outperforms a complex name.
Oedipus rules — there's no complex named after Orestes or Antigone.
Kissingerstrasse can be found in the same part of town as a housing complex named after Salvador Allende.
Few locals even know of this mosque complex named for a Sufi saint interred beside his male lover.
Timothy J. Rooney, the majority owner of the casino complex, named the place for a Pittsburgh speakeasy run by his grandfather.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com