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We complement their business, not cannibalise it.
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Tell the prospect where you think your organization complements their business.
Several traditional grocery stores have begun their own delivery services to complement their regular business.
So far they've reopened 25 of the stores, targeting large towns and cities within easy reach of lots of potential customers to complement their online business.
Regional operators are teaming up with private equity firms to place bids on one or two of the clusters that would complement their own businesses.
While companies like Apple and Google have been developing their own cloud-storage and access services to complement their larger mobile businesses, TriPlay has benefitted from others having less developed strategies.
For years, American insurers ignored the tax advantages enjoyed by Bermuda companies because those companies did not compete with them and in fact complemented their own business.
In other words, to grow, VC firms look for people who have successfully spun ideas into thriving businesses--and who complement their existing expertise.
Project-based firms that have traditionally focused on product-centric project deliveries as their core business are increasingly complementing their deliveries with different types of service offerings to create customer specific solutions.
But other wineries have found that artistic and other events complement their main business.
Management teams have shown more confidence in pursuing new avenues of growth that complement their existing businesses, although several conglomerates -- among them Sara Lee, ITT and Fortune Brands -- have chosen to break themselves into parts to focus on a few operations.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com