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A rigorous analysis of competitors' behavior doesn't have to involve a lot of math and talk of Nash equilibria.
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Often companies implicitly assume that the base case is simply a continuation of the status quo, but this assumption ignores market trends and competitor behavior.
Second, aggressive enforcement benefits business by making it easier for companies to anticipate competitor behavior and to trust public commitments to "good governance".
So it's clear that despite the huge shift in shopper and competitor behavior since e-commerce went mainstream, Tesco hasn't stood still.
Given Barry Bonds's 2007-08 performande and his willingness to play the 2008-09 season for the league minimum salary, he makes a strong case for showing a drastic and otherwise unjustifiable change in competitor behavior toward him.
That means keeping a close ear to the marketplace, constantly soliciting and listening to the views of others and being willing to turn on a dime and change your playbook to anticipate and respond to evolving customer needs, competitor behavior and financial constraints.
The Bass model of product diffusion indicated that shops were adopting products in response to competitor behavior, rather than customer demand.
It's difficult to master the technology, let alone use it effectively enough to quickly react to changing consumer and competitor behaviors.
We should see executives like Jack Welch for what they are: often talented but self-interested competitors whose behavior must be regulated, and whose incentives must not be designed to encourage illegal, immoral, or socially destructive acts.
Animals often settle near competitors, a behavior known as social attraction, which belies standard habitat selection theory.
This may have extra strategic impacts on competitor's behavior.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com