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Specific competitor information is another $2 billion.
One page is devoted to competitor information, often a euphemism for rumors.
An organization that wants to inculcate continuous improvement needs to capture accurate customer and competitor information and share it widely.
So marketing spearheaded the establishment of a Center of Excellence (COE) that would gather and disseminate key competitor information.
For example, patents can be used for generating revenues by licensing to other companies as well as for gathering competitor information.
At most companies, strategic planning is a batch process in which managers analyze market and competitor information, identify threats and opportunities, and then define a multiyear plan.
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This paper proposes a new customer requirements ranking method that considers competitors' information.
Through the conduits of suppliers or customers who have contact with multiple competitors, information flows freely and innovations diffuse rapidly.
We also make it a practice to share our competitors' information freely and to praise their successes as well as our own.
The idea of knowing what are the most active companies in terms of patent production and the fields where they are working, give competitors information about the identification of development trends and economically viable investigation lines.
And while you might think retailers may hate something like this, because it gives shoppers all of their competitors' information, increasingly, they've been working with ShopSavvy to come up with ways to allow you to make buying in their stores even easier.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com