Sky has run this game for years, seeing off competitor after competitor.
Competitor after competitor will say it is a triumph even to make the start line.
For more than a decade, the world's biggest brewers have been swallowing competitor after competitor as they grapple with slowing growth in many markets.
She watched as competitor after competitor struggled to navigate the series of rails and jumps that the Finnish snowboarder Peetu Piiroinen feared was too big for women.
Though technically only one brand among many, AstroTurf ultimately became the colossus of its industry, smiting competitor after competitor until the brand name itself became synonymous with the product, à la Kleenex or Xerox or Band-Aid.
She remembers watching the diving at the Atlanta Olympic Games and the utter tedium of seeing competitor after competitor jump from the board and tumble and twist in virtually identical descents to the water until she began to learn from experts what to watch for.
