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Thus, continuing the example given above, if Company Y employed Google's Keyword Suggestion Tool, the Tool might suggest to Company Y that it purchase not only the term "furnace repair" but also the term "X," its competitor's brand name and trademark, so that Y's ad would appear on the screen of a searcher who searched Company X's trademark, seeking Company X's website.
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Now it's brand names".
Though technically only one brand among many, AstroTurf ultimately became the colossus of its industry, smiting competitor after competitor until the brand name itself became synonymous with the product, à la Kleenex or Xerox or Band-Aid.
4.2.3 Main Competitors Brand Name Companies Strengths: High consumer confidence and trust.
In 1999, after Compaq bought Zip2, Musk formed X.com, which morphed into PayPal after acquiring the competitor that originated the brand name.
"The average person thinks that when you put a merger together it eliminates one competitor, but in this case it's basically eliminating a brand name, not a competitor," said Michael Boyd, an airline consultant with Boyd Group International.
You do not need to register multiple domains to protect your brand/company; if competitors registered your company or brand name, you could apply to have it taken from them through Nominee.
As for your brand name competitors...screw 'em! You're Coke and they're Pepsi.
Johnson & Johnson's big brand names would indicate that it has a durable competitive advantage over competitors, and the numbers bear that out.
Cannabis products that enter the legal market while it is still nascent, have a chance to establish their brand name before competitors crowd in.
The cheaper competitors to brand-name biological drugs are called "biosimilars" to indicate that they are not exact copies but are close enough to work the same way.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com