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Marketing and strategy must now be about shaping the competitive ecosystem.
Water buffaloes are the big collectors who dominate the art world, surrounded by a highly competitive ecosystem of smaller creatures who depend on them for their survival.
Pretend, for a minute, that the Harlem Shake is not a stupid video you hated in 2013, but a species in a very competitive ecosystem — The Internet.
The competitive ecosystem in which we operate includes companies with national and even global scale — like AT&T, Verizon, DirecTV, DISH, Netflix, Amazon, Apple, Yahoo, Google, and Facebook — who are competing with each other and us in unprecedented ways".
As a consequence of ceasing silvicultural management, the competitive ecosystem engineer European beech (Fagus sylvatica L.) will spread and the proportion of secondary tree species will considerably decrease.
It will create a competitive ecosystem".
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Of course, as in other competitive ecosystems, not all Internet species are equally equipped to survive.
In birds, flightlessness has evolved many times from flying ancestors, and some flightless birds, like ostriches and rheas, live in competitive ecosystems well stocked with agile predators.
Our biggest "competitive ecosystems" tend to be tech and internet-based companies, but we also also slowly branching out naturally into other fields.
Y Combinator -backed Kickback is looking to expand the scope of that market by building competitive ecosystems around pre-existing games.
Allowing for these caveats, one may conclude that densely-cited scientific fields have the characteristics of severe, highly competitive ecosystems where few journals "survive" to attract the most influential papers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com