I think they will be very competitive come World Cup time," the New Zealander said.
"As soon as Amazon started ranking people, everything in human nature that's associated with being competitive came out," he said.
Asked in an interview how her difficult upbringing had molded her forceful athleticism, Heinrichs said, "I was probably competitive coming out of the womb".
The innovations that make offices and factory floors competitive come from publicly funded science and public grants that allow companies and entrepreneurs to lay off some of the enormous risk of being technological pioneers.
"I think we knew we were competitive coming into the Games," Brailsford told BBC Sport.
Those are tough challenges to meet, but the companies that will be most competitive coming out of the downturn will be those that are developing a plan in the midst of it.
The game was competitive, coming down to the final minute, but All-Star guard Kobe Bryant wasn't impressed.
Reunited with Eddington, who was by then very ill with skin cancer, he played Jack in David Storey's Home in 1994 at Wyndham's, a moving display of forced grins and competitive come-backs.
The competitive element comes with the challenges.
"Competitive advantage comes from individuals and it comes from individuals connected in some way.
