Once you've figured out what your competition is doing and what the general competitive environment is for your product, the next step is determining how, exactly, you are going to compete.
"In competitive markets," he said, "we do what the competition is doing".
They especially want to learn what the competition is doing.
Trust me: nobody else in the competition is doing it.
"The competition is doing a lot more TV," he said.
Clearly, if all your competition is doing the same, then differentiation is tough.
It is business, leveraging as many people as possible in an open source project to undermine what the competition is doing.
I have about 10 pre-set stations on the radio, and I bounce from one to the other, seeing what the competition is doing.
To illustrate Mr. Byrne's mastery of the insurance business, Mr. Buffett once compared him to "the chicken farmer who rolls an ostrich egg into the hen house and says, 'Ladies, this is what the competition is doing.' ".
The Flats and other scenes of arid beauty have come and gone in car commercials over the years, depending on the producers' sense of current consumer tastes, not to mention what the competition is doing.
