Nonetheless, it is a daunting challenge to develop such distinctive reactions as, traditionally, most chemical reactions require longer reaction times, strict exclusion of water, protection of other competing functionalities, and vigorous heating/cooling.
With the abundance of content blockers available today, it's not simply enough to compete on functionality.
Consumers will get better prices and more choice, and the various digital stores will compete over functionality and improved user experience.
In fact McCracken points to problems that others don't seem to, such as: Samsung may have barely mentioned Android at its Galaxy S4 launch event, but there's plenty of evidence of Google's handiwork in the S4, and at times, the handset's joint authorship results in competing features, overlapping functionality and a general sense of redundancy.
Chang says he learned from the relatively limited functionality of competing products like Leapband, an activity monitor for children.
Here are five things that make the "Hey Siri" functionality (and competing offerings from other companies) harder to implement than you'd imagine, and commentary on how Apple managed to overcome the obstacles.
Even without the recent controversy, Apple may well have smacked the app down for competing with iTunes' podcasting functionality (other apps have been rejected for this in the past).
(Apple might not, on the basis that it "competes with existing functionality", but would invite a further backlash if it did).
Boomerang for Gmail, to be clear, doesn't directly compete with the functionality of InboxWhiz – it has different features, like reminders, options to send email later, etc.
Microsoft has agreed to make changes to Vista in response to a complaint by Google alleging that Vista's inbuilt search functionality competed unfairly with Google Desktop Search.
