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People can understand what makes for a good shoe or mobile phone, and companies compete based on quality and price.
That's asking a lot of their customers (up to 40 seconds of ads before the information is given), but AT&T may be able to compete based on quality of information, something that Jingle has been criticized for in the past.
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Then, electric vehicle companies could compete based on speed, quality, networked capabilities and a range of features.
"MVPDs and competitors should be able to differentiate themselves and compete based on the experience they offer users, including the quality of the user interface".
The whole point of Nuji is that consumers can discover high quality products they wouldn't see elsewhere, so it's a great opportunity for retailers to compete based on their products instead of their marketing budgets.
Farmers who sell, say, organic or free-range foods, cannot hope to compete based on price.
"We're trying to compete based on experience".
Ritz Carlton, Nordstrom, and Zappos don't compete based on price.
There are plenty of very successful businesses that compete based on price.
Schools compete based on size and are divided into three divisions (I, II, and III).
Today, organizations are actually competing based on customer support.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com