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Apple's ability to compete, based on engineering, design, and marketing, is the model for American technology companies in an era of globalization.
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Farmers who sell, say, organic or free-range foods, cannot hope to compete based on price.
You're going to have to compete based on experience.
"We're trying to compete based on experience".
Rather than compete based on price, it focused on developing differentiation through innovation.
If you compete based on experience, you need tools to help measure and improve that experience.
Traditional media companies can no longer compete based on their scale, reach, and large newsrooms.
Ritz Carlton, Nordstrom, and Zappos don't compete based on price.
There are plenty of very successful businesses that compete based on price.
Today, organizations are actually competing based on customer support.
"All of our economics are based on engineering for the peak hour," said Tony Werner, the chief technical officer of Comcast.
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