Taking Bradford's thoughts a step further, those organizations that understand the G'SOT and social media's place on it will be the ones best positioned to evolve at the same pace as the appearance of new and compelling tactics.
It's been a long time since a new shooter came along and blew the whole market apart – but with its diverse characters, super-bright visuals and compelling cooperative tactics, that's what Overwatch did.
We use a variety of tactics, from compelling imagery and design to well-written content and enticing offers aimed at gaining our audience's attention, getting them engaged and eventually taking action (making a purchase, etc.).
We're also seeing a rise in clickbait — sensationalist content that attempts to lure readers with over-the-top claims, compelling imagery and shock tactics, ultimately to sell advertising.
The second means coming up with compelling arguments and creative tactics to draw the attention of the 99.9% of Americans who aren't paid to read thousands of pages of detailed, technical comments filed in the FCC docket.
She found the daily montage of opinion this tactic produced addictively compelling.
Sara Kenney and John Watkiss's Surgeon X graphic novel (2017) combines fear-appeal tactics with a compelling and gripping story about a future in which antibiotics are no longer effective.
Because the thing is, scare tactics can be compelling.
Some of the tactics, however, such as compelling women to give in to unwanted sex out of obligation as a wife, appeared to be subtler.
"Drawing a line under the affair" is not a compelling reason for withdrawal and indeed that tactic failed.
Luckily, no amount of cat-and-mouse tactics stops him from being compelling company.
