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While library video on-demand subscriptions through services like Netflix, Xbox Live Marketplace, and Amazon VoD offer users great and broad libraries of content, they don't yet offer a compelling substitute to a cable subscription.
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At the very basic level, these new experiences create compelling substitutes to the core experience.
Being first, being the best funded or being the last will never be a substitute for a compelling value proposition for the consumer.
And several other candidates have shown there is no substitute for a compelling message.
More recently, the European Union has adopted a mandate compelling each member country to substitute 10% of all transport fuels for biofuels by 2020 [ 2, 4].
Indeed, the reason the terrorists unleash huge events like 9/11 is precisely because they have no mass following and must substitute sound and fury for compelling ideas, enduring achievements and popular support.
Though never a compelling actress, Ms. Sutherland exuded vocal charisma, a good substitute for dramatic intensity.
More fundamentally, the love story that Mr. Bourne substitutes isn't any more emotionally compelling than the original.
Because there is no compelling evidence of the patient's wishes, a genuine substituted judgment cannot be made.
Morgan is one of six players who will make Olympic debuts, and her shift from substitute to starter is one of the most compelling story lines.
But the real concern should be how to sustain this new Geordie tradition, or else substitute it for another which can provide an equally compelling masculine narrative without the fibreglass debris littering the street.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com